Twenty years in,
still paying attention.
Who I am, briefly.
I'm a product engineer. For the last twenty years I've sat in the space between design and engineering — shaping interfaces, then building them, then shipping them into the hands of real people.
The shorthand on my LinkedIn says “combines design and engineering to create visually stunning and highly functional applications.” It's accurate, but a little corporate. The truer version: I care about the details that compound, I get bored when a product stops behaving well, and I've shipped enough to know the difference between what looks right and what is right.
I've worked in healthcare, retail, supply chain, advertising, video games, and IT. Different industries, same discipline: learn the domain, figure out what the thing wants to be, and make it real.
Based in Buenos Aires, working remote, fluent in English and Spanish.
How I work.
I sit between disciplines on purpose. The best product decisions happen when design and engineering aren't trading specs through a wall — they're the same conversation. I try to be the person who can finish the sentence from either side.
The work I do best is early-stage: zero to one, or version one to version two. When the shape of the thing is still being decided and the cost of a wrong turn is low. I'm comfortable in ambiguity, I like small teams, and I don't mind owning things end to end.
- P 1Behavior over polish.A beautiful screen that doesn't work is a failure. Always earn the polish.
- P 2Ship to find out.Most debates resolve when the thing is real. Get it real as fast as taste allows.
- P 3Details compound.The easing curve, the empty state, the tab order. Users feel what you don't name.
- P 4Be legible.Write clearly, explain decisions, name tradeoffs. It's part of the craft.
- P 5Know the domain.Healthcare, retail, games — each has its own rules. Learn them before suggesting answers.
- P 6Small is fine.Most of the best products were made by four people in a room. Keep the room small.
When I'm not shipping.
I'm an audio geek. I mix and master records out of my own studio — same instinct as the product work, just with a different pair of ears. Both jobs are about listening closely and removing what shouldn't be there.
The rest of the hours belong to my family — my wife and our two kids, twelve and one-and-a-half. The younger one is currently the loudest user researcher in the house.