I think in products.
I work across disciplines.
I’m Jorge. I build products.
I’m a product engineer and creative technologist based in Buenos Aires. Over more than twenty years, my work has grown from interactive websites and games into the design, engineering, and operation of entire products.
At Hostshare, that means working across a home-exchange platform: how hosts search and book, how payments and calendars connect, and how a change reaches production. I helped take the product from scratch to public beta in about four months, then kept building as its needs grew.
That continuity is what I enjoy. An early conversation becomes a flow, the flow becomes working software, and real use gives us something to improve. I like staying close enough to understand why a decision was made and what happened after it shipped.
It started with interaction.
My early work was in Flash, interactive brand experiences, and games. At agencies, I built for brands including Disney, Coca-Cola, and HBO. At Electronic Arts, I worked on bringing pre-gameplay scenes from PC to PlayStation 3 and Xbox. Motion, timing, and the response to an input were part of the engineering problem.
The projects became broader. At Venzee, I worked across frontend development, team leadership, and UI architecture, translating a new product direction into flows and prototypes. At Hero Innovation Group, I helped replace a live product and brought its visual design in-house. At BehaveHealth, the work was software for behavioral-health facilities, where understanding the people using a screen mattered as much as building it.
I still bring that attention to the interface into the rest of the system. A booking screen depends on the calendar behind it. A wallet needs a balance people can trust. Following those connections has become a larger and larger part of my work.
Building how the team builds.
Alongside the product work, I’ve been building the workflows our team uses with AI. At Hostshare, that includes agents connected to Linear, reusable Claude skills, and shared documentation that gives the tools context about the product and its codebase.
Some of the most useful pieces are for people outside engineering: asking questions about product data in plain language, turning an idea into a well-defined issue, or prototyping against the actual design system. I also built reporting workflows that help the team see what shipped and what is moving.
I’m interested in making that way of working dependable: clear context, reviewable changes, and a process people can understand and improve. It brings together a lot of what I’ve done across design, engineering, and team leadership.
There’s usually music involved.
I mix and master records in my own studio. Sound gives me another way to work with timing, texture, and the small adjustments that change how something feels.
That interest also runs into my software work. I’m building framebeat, a tool for authoring music videos with local generative models: planning shots, keeping a visual world consistent, and fitting the edit to the music. It’s a place where the audio, visual, and engineering parts of my work meet.
Tell me what you’re building.
I’m open to full-time product engineering roles and select consulting engagements.