A Journey of Crafting Beautiful, Scalable Interfaces
With over 20 years of experience building intuitive user interfaces, my focus is on crafting solutions that are not only visually engaging but also engineered for scalability and maintainability.
Hey, I am Jorge, a seasoned developer passionate about creating scalable, maintainable, and impactful software solutions.
With over 20 years of experience in the tech industry, I've dedicated my career to building intuitive and scalable user interfaces. Starting from the early days of the web to leading modern UI development, I've seen the evolution firsthand. My passion for solving complex UI challenges and fostering talented teams has taken me through exciting projects, from startup environments to well-established enterprises.
I've had the privilege of working closely with 8 startups, guiding them through periods of significant growth, mentoring UI teams, and establishing architectural solutions that last. I thrive in fast-paced, ever-changing environments and am committed to helping companies succeed by delivering exceptional user experiences
Core Values
Guiding Principles that Shape My Approach to UI Design and Leadership
Empathy in Design
Understanding users is at the core of what I do. I strive to design interfaces that are easy to use and solve real problems.
Continuous Growth
Technology never stops evolving, and neither do I. I'm always learning, always improving, and helping others do the same.
Collaboration & Mentorship
I believe that the best products are built by strong, collaborative teams. My role is to foster that collaboration and mentor teams to reach their highest potential.

Meet my doppelgangers
A one man army
Taking on every role with passion, expertise, and a touch of humor
Jorge Braccini
Founder & CEO
The visionary behind it all, responsible for setting the direction and ensuring the mission is always on track.
Jorge Braccini
Engineering Manager
Leading the engineering efforts with a focus on scalable solutions and a collaborative environment.
Jorge Braccini
Product Designer
Crafting thoughtful and engaging designs that solve real user problems.
Jorge Braccini
Product Manager
Bringing clarity to chaos, defining product goals, and aligning them with user needs.
Jorge Braccini
Frontend Developer
Building beautiful and intuitive user interfaces that delight users.
Jorge Braccini
Backend Developer
Creating the robust backbone that powers seamless user experiences.
Metrics
Proven Results That Speak for Themselves
10+
Major Projects Delivered
Successfully led and executed key projects, providing scalable UI solutions for diverse industries.
10+
Years of Experience
Delivering impactful UI architecture and mentoring growing teams.
8
Startups Supported
Guided teams to success in dynamic startup environments.
150%
Team Efficiency Increase
Helped teams improve efficiency through streamlined UI processes and mentorship.
75%
Faster Development
Projects leveraging proven design patterns experience a significant reduction in development time, enabling faster delivery of features and updates.
50%
Reduction in Technical Debt
Pattern-oriented development minimizes the accumulation of technical debt, resulting in cleaner, more maintainable codebases.
80%
Improved System Robustness
By applying thoughtful engineering practices, systems become more resilient to changes, reducing the risk of bugs and downtime.
60%
Increase in Code Review Efficiency
Using standardized design patterns makes code reviews more efficient, enhancing quality control and maintaining consistency across projects.
Let’s have a coffee

Ready to discuss your UI challenges and how we can solve them together? Let's connect over a virtual coffee chat
About
Expertise
Testimonials
UI Engineering
Team Growth and Technical Coaching
Startup Bootstrapping
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