A Journey of Crafting Beautiful, Scalable Interfaces

With over 20 years of experience building intuitive user interfaces, my focus is on crafting solutions that are not only visually engaging but also engineered for scalability and maintainability.

Hey, I am Jorge, a seasoned developer passionate about creating scalable, maintainable, and impactful software solutions.

With over 20 years of experience in the tech industry, I've dedicated my career to building intuitive and scalable user interfaces. Starting from the early days of the web to leading modern UI development, I've seen the evolution firsthand. My passion for solving complex UI challenges and fostering talented teams has taken me through exciting projects, from startup environments to well-established enterprises.

I've had the privilege of working closely with 8 startups, guiding them through periods of significant growth, mentoring UI teams, and establishing architectural solutions that last. I thrive in fast-paced, ever-changing environments and am committed to helping companies succeed by delivering exceptional user experiences


Core Values

Guiding Principles that Shape My Approach to UI Design and Leadership

Empathy in Design

Understanding users is at the core of what I do. I strive to design interfaces that are easy to use and solve real problems.

Continuous Growth

Technology never stops evolving, and neither do I. I'm always learning, always improving, and helping others do the same.

Collaboration & Mentorship

I believe that the best products are built by strong, collaborative teams. My role is to foster that collaboration and mentor teams to reach their highest potential.

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Meet my doppelgangers

A one man army

Taking on every role with passion, expertise, and a touch of humor

Jorge Braccini

Founder & CEO

The visionary behind it all, responsible for setting the direction and ensuring the mission is always on track.

Jorge Braccini

Engineering Manager

Leading the engineering efforts with a focus on scalable solutions and a collaborative environment.

Jorge Braccini

Product Designer

Crafting thoughtful and engaging designs that solve real user problems.

Jorge Braccini

Product Manager

Bringing clarity to chaos, defining product goals, and aligning them with user needs.

Jorge Braccini

Frontend Developer

Building beautiful and intuitive user interfaces that delight users.

Jorge Braccini

Backend Developer

Creating the robust backbone that powers seamless user experiences.


Metrics

Proven Results That Speak for Themselves

10+

Major Projects Delivered

Successfully led and executed key projects, providing scalable UI solutions for diverse industries.

10+

Years of Experience

Delivering impactful UI architecture and mentoring growing teams.

8

Startups Supported

Guided teams to success in dynamic startup environments.

150%

Team Efficiency Increase

Helped teams improve efficiency through streamlined UI processes and mentorship.

75%

Faster Development

Projects leveraging proven design patterns experience a significant reduction in development time, enabling faster delivery of features and updates.

50%

Reduction in Technical Debt

Pattern-oriented development minimizes the accumulation of technical debt, resulting in cleaner, more maintainable codebases.

80%

Improved System Robustness

By applying thoughtful engineering practices, systems become more resilient to changes, reducing the risk of bugs and downtime.

60%

Increase in Code Review Efficiency

Using standardized design patterns makes code reviews more efficient, enhancing quality control and maintaining consistency across projects.


Let’s have a coffee

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Ready to discuss your UI challenges and how we can solve them together? Let's connect over a virtual coffee chat

Schedule a 30-minutes Free Consultation

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