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+ JB/04CASES ⁄ VENZEEEST. 200603 ⁄ 06
2021 — 2022Principal UI Architect · Senior UI DesignerChicago, IL, USASupply Chain

Venzee.com

Translated business ideas into a functional second iteration of the core cloud product — MVP in four months.

Role
Principal UI Architect · Senior UI Designer
Team
Solo architect · hand-off to a 4-person engineering team
Engagement
Full-time · Remote
Status
Shipped
Case
0306
Venzee marketing landing — "One source. Every channel. Infinite growth." with product-data hub diagram syndicating to Amazon, Walmart, Wayfair, and Shopify
01Context

What the engagement looked like.

Venzee had a live supply-chain product and a business-side vision for what the next version should be. The gap between the two was a room full of whiteboards and strategy docs. I was brought in to close it — translate the direction into something the engineering team could build against without first re-deriving it themselves.

FrontendTypeScriptCloud
02Problem

The problem on arrival.

The v1 product was stable but hard to extend in the direction the business wanted to go. The new shape had been talked through at a strategic level but never drawn — no flows, no screens, no component contract.

The existing team couldn’t pause to work on the future product. Whatever MVP emerged had to arrive as a handoff: fully specified, visually complete, and ready to build without a new round of discovery.

Venzee marketing landing — "One source. Every channel. Infinite growth." with product-data hub diagram syndicating to Amazon, Walmart, Wayfair, and Shopify
Fig. 01product still · venzee.com
Venzee Syndication feature page — "Your products, everywhere they need to be" with connect → map → syndicate → monitor flow
Fig. 02product still · venzee.com
Venzee product detail — SKU VZ-1001 Wireless Headphones with completeness score, publish-to-channels panel, and activity log
Fig. 03product still · venzee.com
03Process

How it came together.

4 phases, each one trying to prove a single thing before the next could start.

  1. Month 1
    Vision into wireframes

    Translated the business-side narrative into end-to-end flows. Every screen that would exist at MVP, drawn at low fidelity, reviewed weekly.

  2. Month 2
    Visual system

    Built the component set and visual language around the wireframes — not before — so every token earned its place against a real screen.

  3. Month 3
    High-fidelity prototype

    Every MVP flow, wired into an interactive prototype. The business side could click through it before a line of production code existed.

  4. Month 4
    Handoff

    Specs, components, tokens, and a long walkthrough for the engineering team. They picked it up without a second discovery pass.

04Outcome

What shipped.

Delivered a clickable MVP and a complete component system inside four months, without pausing the live product revamp. The engineering team built against the handoff directly; the business side had a version to demo the week it landed.

v2
Core product iteration
0
Idea → MVP
0
Full product vision owned
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